Welcome!

About the Role

WON’s design practice partners with premium DTC and ecommerce brands doing $50M to $500M+ in revenue to build high-converting, revenue-driving shopping experiences. We work with brands that have strong products and followings but are leaving growth on the table.

We are looking for a highly skilled UI/UX Designer who specializes in the ecommerce customer journey. We are not a “make it pretty” branding agency, nor are we a software development shop. We combine deep behavioral insight with quantitative truth to design acquisition funnels, PDPs, and growth creative that move the needle.

As a technology-forward team, we use AI-native systems (like Claude Design and Figma MCP) to eliminate tedious manual asset creation. Automation gives us speed; your taste and eCommerce expertise dictate what is actually good. You will report directly to our VP of Design and focus purely on high-conversion ecommerce funnels and revenue-driving consumer journeys.

What You’ll Own

• The eCommerce Funnel: End-to-end execution of high-conversion shopping experiences, full customer journey redesigns, and high-performance growth creative.
• The WON Design Standard: Delivering clean, premium, behavior-driven, and detail-obsessed ecommerce UI that ships fast.
• AI-Assisted Production: Leveraging WON's AI-native workflows (Claude Design, Figma MCP) and UI component libraries to scale your variations, moving from concept to shippable eCommerce assets faster than a traditional agency.

Key Responsibilities

• Design high-conversion storefronts, landing pages, and quizzes that feel premium and belong in the top 1% of DTC.
• Optimize the full shopping journey: acquisition landing flows, collection architecture, PDP storytelling, cart/checkout, and retention UX.
• Design growth creative: paid social landing pages, advertorials, product education, bundles, and upsell offer frameworks.
• Build and maintain scalable UI kits and design libraries tailored for multi-brand ecommerce campaigns.
• Present work with conviction, backed by session replays, cohort behavior, and voice-of-customer data.
• Continuously evaluate your own workflow and flag manual production steps that our internal team can automate next.

How Success Is Measured

• Conversion rates, AOV, and funnel progression move measurably on the experiences you touch.
• High-quality DTC design ships fast, with minimal time lost between concept and production.
• Your scalable UI libraries and AI-assisted workflows reduce manual design work over time for the whole team.

Must-Have:

• 5+ years in digital design (agency or in-house) with a strong, explicit focus on eCommerce / DTC.
• A portfolio demonstrating modern, premium eCommerce UI/UX and landing pages (not template-driven, and not B2B dashboards).
• Mastery of Figma and strong, sophisticated typography instincts.
• Taste that holds up under scrutiny: you can articulate why a UI decision will convert, not just that it looks good.
• Comfortable being measured by hard numbers (Conversion Rate, AOV) rather than purely subjective aesthetics.
• Familiarity with AI design tools, or a genuine eagerness to adopt tools that automate repetitive asset generation.

Nice-to-Have:

• Experience designing for high-end consumer brands (beauty, apparel, wellness, premium food).
• Deep familiarity with the Shopify ecosystem and its UX constraints/opportunities.
• Track record of contributing to CRO programs that produced measurable performance gains.

Who This Role is NOT For:

• Dashboard & Web-App Builders: If your portfolio consists entirely of complex software interfaces, logged-in user states, and long-term feature iteration, this isn't the right fit. We are exclusively focused on consumer shopping funnels.
• Endless Deliberators: If you prefer spending weeks debating edge cases before a screen sees the light of day, you’ll struggle here. We value deep insight, but prioritize getting high-quality work into production fast.
• Traditionalists: If you prefer manual production methods and are resistant to using automation or AI tools to scale your design output, you won't enjoy our workflow.

Why Join WON?

• Build UI/UX experiences that directly drive revenue for major consumer brands.
• Work at the intersection of premium design, behavioral insight, and modern automation.
• Collaborate with a founder-led team with urgency, taste, and full access to the truth: session replays, cohort data, and customer insights.
• If you want to become an elite operator-designer who builds work that changes brands and makes numbers move, we’d love to meet you.