Channel Account Executive

About CoAd:

CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth.

Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace.

Position Summary: 

The Channel Account Executive is responsible for driving revenue growth by acquiring and managing franchise clients across a national footprint. This role focuses on selling payroll and workforce management solutions tailored to multi-location franchise organizations. The ideal candidate is a results-driven sales professional with experience in B2B sales, franchise models, and payroll or HR technology solutions. 

Essential Job Functions: 

• Identify, prospect, and close new business opportunities within national and regional franchise organizations  
• Develop and execute strategic sales plans to penetrate franchise networks and expand market share  
• Build and maintain relationships with franchise owners, corporate decision-makers, and key stakeholders  
• Conduct needs assessments and deliver customized payroll and workforce management solutions  
• Manage the full sales cycle from lead generation through contract negotiation and close  
• Collaborate with marketing, product, and implementation teams to ensure successful client onboarding  
• Maintain accurate sales forecasts and pipeline reporting using Salesforce. 
• Attend industry events, trade shows, and franchise conferences to generate leads and build brand presence  
• Stay informed on industry trends, compliance regulations, and competitive offerings

Required Skills and Experience: 

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)  
• 3–7+ years of B2B sales experience, preferably in payroll, HR tech, or SaaS 
• Experience selling into franchise or multi-location business models strongly preferred  
• Proven track record of meeting or exceeding sales quotas  
• Strong consultative selling, negotiation, and closing skills  
• Ability to manage complex sales cycles and multiple stakeholders  
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot)  
• Willingness to travel as needed (national scope)

EEO
CoAd is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breast feeding and pregnancy-related medical conditions), gender, gender identity or expression, sexual orientation, marital status, uniform service member and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.